Custom Logo Design
You don't need a good logo.
You need an unforgettable one!
Most logos play it safe. Clean, competent,.. forgettable. By bringing two decades of illustration and design experience to every mark we create, we ensure your logo isn't just well-crafted, it has a point of view. There's a difference, and people can feel it when they see it.
Custom Logo Design
You don't need a good logo.
You need an unforgettable one!
MOST LOGOS PLAY IT SAFE!
Clean, competent,.. forgettable.
By bringing two decades of illustration and design experience to every mark we create, we ensure your logo isn't just well-crafted, it has a point of view. There's a difference, and people can feel it when they see it.
Why having an illustration background matters for logo work:
Illustrators think about character, weight, and visual storytelling in ways that purely technical designers don't. Every curve, proportion, and choice in your logo is intentional; not templated. That's what you're investing in.
In the fast-paced world of business, standing out is essential. Your logo isn't just an image, it's your brand's heartbeat; the face that tells your story before you even speak. Which is why investing in a creative logo is a game-changer for your business.
Why having an illustration background matters for logo work:
Illustrators think about character, weight, and visual storytelling in ways that purely technical designers don't. Every curve, proportion, and choice in your logo is intentional; not templated. That's what you're investing in.
In the fast-paced world of business, standing out is essential. Your logo isn't just an image, it's your brand's heartbeat; the face that tells your story before you even speak. Which is why investing in a creative logo is a game-changer for your business.
Three ways to build your brand identity.
Whether you need a strong mark or a complete brand system, every package starts with the same thing: a deep dive into what makes your business worth remembering.
Three ways to build your brand identity.
Whether you need a strong mark or a complete brand system, every package starts with the same thing: a deep dive into what makes your business worth remembering.
Tier 1
The Mark
The Logo
- 2–3 logo concepts
- 2 rounds of revisions
- Primary + secondary logo
(full logo family) - Light, dark & color variations
- All vector formats
(AI, EPS, PDF, PNG, SVG)
A 50% deposit is collected at booking.
The remaining balance is due upon final approval and before delivery of files.
Tier 2
The Signature
Visual Identity
not just a mark.
- Everything in Tier 1
- Color palette development
- Typography selection
- Brand Usage Guide
(usage rules, spacing, dos & don'ts) - Brand Imagery & Social Style guidelines
A 50% deposit is collected at booking.
The remaining balance is due upon final approval and before delivery of files.
Tier 3
The Legacy
Custom Scope
- Everything in Tier 2
- Brand voice & messaging guidelines
- Custom icon set
- Social media assets
- Hero images & custom illustrations
- Scope determined per project
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A 50% deposit is collected at booking.
The remaining balance is due upon final approval and before delivery of files.
Tier 1
The Mark
The Logo
- 2–3 logo concepts
- 2 rounds of revisions
- Primary + secondary logo
(full logo family) - Light, dark & color variations
- All vector formats
(AI, EPS, PDF, PNG, SVG)
A 50% deposit is collected at booking.
The remaining balance is due upon final approval and before delivery of files.
Tier 2
The Signature
Visual Identity
not just a mark.
- Everything in Tier 1
- Color palette development
- Typography selection
- Brand Usage Guide
(usage rules, spacing, dos & don'ts) - Brand Imagery & Social Style guidelines
A 50% deposit is collected at booking.
The remaining balance is due upon final approval and before delivery of files.
Tier 3
The Legacy
Custom Scope
- Everything in Tier 2
- Brand voice & messaging guidelines
- Custom icon set
- Social media assets
- Hero images & custom illustrations
- Scope determined per project
A 50% deposit is collected at booking.
The remaining balance is due upon final approval and before delivery of files.
Not sure which package is right for you?
Let's figure it out together.
No pressure, no pitch, just an honest conversation about where your brand is and where it's going.
Not sure which package is right for you?
Let's figure it out together.
No pressure, no pitch, just an honest conversation about where your brand is and where it's going.
WHY IT'S DIFFERENT HERE
A logo designed by an illustrator hits differently.
Most logo designers are technically skilled. They know the software, they know the rules, they can produce something clean. What they can't always do is think the way an illustrator thinks: in story, character, and visual meaning. That's a different skill set, and it shows in the work.
MOST LOGO DESIGNERS
Start with shapes and fonts. Build toward something that looks professional. Deliver files. Done.
Clean. Competent. Forgettable.
PIXELS AND PASTELS
Starts with your story, digs into what makes your business worth remembering, then creates a logo mark that expresses it. The hidden details, the visual metaphors, the layered meaning: that's the illustrator's instinct at work.
WHY IT'S DIFFERENT HERE
A logo designed by
an illustrator hits differently.
Most logo designers are technically skilled. They know the software, they know the rules, they can produce something clean. What they can't always do is think the way an illustrator thinks: in story, character, and visual meaning. That's a different skill set, and it shows in the work.
MOST LOGO DESIGNERS
Start with shapes and fonts. Build toward something that looks professional. Deliver files. Done.
Clean. Competent. Forgettable.
PIXELS AND PASTELS
Starts with your story, digs into what makes your business worth remembering, then creates a logo mark that expresses it. The hidden details, the visual metaphors, the layered meaning: that's the illustrator's instinct at work.
WHY WE'RE DIFFERENT
Every logo has a story behind it.
These aren't templates with the name swapped out. Each one started with a discovery conversation, went somewhere unexpected, and ended up exactly right.
STEMOLOGY REGENERATIVE THERAPY
The breakthrough came on a follow-up call when the owner mentioned loving reptiles — they can regenerate. Since the business is headquartered in Arizona, we went with a Gila Monster for the icon, hid a DNA helix in the letter "E," and embedded a stem cell in the second "O." Three layers of meaning, one clean mark.
ROSE KNOWS BOOKKEEPING
Rose calls herself the bookkeeping detective, so the magnifying glass was obvious. What wasn't obvious: she's a former actor with a love for old noir films and black-and-white movies. The layout is styled after vintage playbills, while the glass draws your eye straight to the rose.
Be sure to check out our portfolio for more logo examples
WHY WE'RE DIFFERENT
Every logo has a story behind it.
These aren't templates with the name swapped out. Each one started with a discovery conversation, went somewhere unexpected, and ended up exactly right.
STEMOLOGY REGENERATIVE THERAPY
The breakthrough came on a follow-up call when the owner mentioned loving reptiles — they can regenerate. Since the business is headquartered in Arizona, we went with a Gila Monster for the icon, hid a DNA helix in the letter "E," and embedded a stem cell in the second "O." Three layers of meaning, one clean mark.
ROSE KNOWS BOOKKEEPING
Rose calls herself the bookkeeping detective, so the magnifying glass was obvious. What wasn't obvious: she's a former actor with a love for old noir films and black-and-white movies. The layout is styled after vintage playbills, while the glass draws your eye straight to the rose.
Be sure to check out our portfolio for more logo examples
HOW IT WORKS
A process built around getting it right.
No guesswork. No generic concepts handed over and hope for the best. Every logo goes through the same
five-step process; because the details you share in step one are what make step five feel like magic.
HOW IT WORKS
A process built around getting it right.
No guesswork. No generic concepts handed over and hope for the best. Every logo goes through the same
five-step process; because the details you share in step one are what make step five feel like magic.
Discovery: We start with a deep-dive conversation about your business, your audience, your competitors, and what makes you different. This isn't a form to fill out, it's a real conversation, and the details that come out of it are what make your logo yours.
Research & concept development: We immerse ourselves in your industry and competition before a single sketch is made. Understanding what's already out there is how we make sure you stand apart from it.
Design: 2–3 distinct logo directions, each built on the foundation of your discovery session. No filler concepts, every direction is a legitimate option worth considering.
Presentation & refinement: Your concepts are presented in a recorded video walkthrough — not a static PDF. You'll hear the thinking behind every decision, see how each version performs in real-world applications, and understand exactly why each choice was made.
Finalizing the logo and delivery: Your complete logo family — primary, secondary, and all variations — exported in every format you'll ever need. Vector files, PNGs, light and dark versions. Everything organized and ready to hand to a printer, developer, or sign maker.
STEP 1
Discovery:
We start with a deep-dive conversation about your business, your audience, your competitors, and what makes you different. This isn't a form to fill out, it's a real conversation, and the details that come out of it are what make your logo yours.
STEP 2
Research & Concept Development:
We immerse ourselves in your industry and competition before a single sketch is made. Understanding what's already out there is how we make sure you stand apart from it.
STEP 3
Design:
2–3 distinct logo directions, each built on the foundation of your discovery session. No filler concepts, every direction is a legitimate option worth considering.
STEP 4
Presentation
& Refinement:
Your concepts are presented in a recorded video walkthrough — not a static PDF. You'll hear the thinking behind every decision, see how each version performs in real-world applications, and understand exactly why each choice was made.
STEP 5
Finalizing the Logo
and Delivery:
Your complete logo family — primary, secondary, and all variations — exported in every format you'll ever need. Vector files, PNGs, light and dark versions. Everything organized and ready to hand to a printer, developer, or sign maker.
HOW IT WORKS
Built for business owners who are done blending in.
This isn't the right fit for everyone... and that's intentional. Here's who gets the most out of working with Pixels and Pastels.
You're launching something new
You're ready to rebrand
You have a story worth telling
that a generic mark will never capture. You want your logo
to say something.
You value craft over shortcuts
If you're looking for something quick and cheap, we're not the right studio for you. And there's no shame in that. There are always faster and cheaper options out there. They just won't look like these. 😉
HOW IT WORKS
Built for business owners who are
done blending in.
This isn't the right fit for everyone... and that's intentional. Here's who gets the most out of working with Pixels and Pastels.
You're launching something new
You're ready to rebrand
You have a story
worth telling
say something.
You value craft over shortcuts
built to last.
If you're looking for something quick and cheap, we're not the right studio for you. And there's no shame in that. There are always faster and cheaper options out there. They just won't look like these. 😉
DON'T TAKE OUR WORD FOR IT
What Our Clients have to say...
"They went above & beyond for my logo. Everything came out amazing and better than I could've dreamed. They do quality work with a passion and drive for creativity and customer satisfaction."
~ Auziie Powell
Zoe's Bread & Bakery
"My logo is a result of his talent, hard work, listening skills, artistry, and vision. It's creative, fun, and professional. I am thrilled with the results. It's one of a kind, just like the creator."
~ Rose Lamoureux
Rose Knows Bookkeeping
""The logo Pixels and Pastels created for our company absolutely rocks! The 3D design element aligned perfectly with our vision for the future of our company... ""
~ Tyler James
JJ&A Enterprises
DON'T TAKE OUR WORD FOR IT
What Our Clients have to say...
"They went above & beyond for my logo. Everything came out amazing and better than I could've dreamed. They do quality work with a passion and drive for creativity and customer satisfaction."
~ Auziie Powell
Zoe's Bread & Bakery
"My logo is a result of his talent, hard work, listening skills, artistry, and vision. It's creative, fun, and professional. I am thrilled with the results. It's one of a kind, just like the creator."
~ Rose Lamoureux
Rose Knows Bookkeeping
""The logo Pixels and Pastels created for our company absolutely rocks! The 3D design element aligned perfectly with our vision for the future of our company... ""
~ Tyler James
JJ&A Enterprises
Ready to build something worth remembering?
Every great logo starts with a conversation. Tell us about your business, where you're headed, and what you want people to feel when they see your mark. We'll take it from there.
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